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Free reports and resources

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Great supporter journeys, and how to automate them

Learn how to create supporter journeys to increase your impact

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Deepen relationships with engagement actions

This 16-page report explores what an engagement action is and how to create a great one for your supporters, including step-by-step guides and case studies.

Cover of the report "30 ideas to improve your online fundraising"

30 ideas to improve your online fundraising

Are you looking for some inspiration to increase your fundraising impact? Download this free 16-page report to spark some ideas.

Richer supporter experiences through integrated tech

Want to create better supporter experiences but your data is never where you need it to be, when you need it? This report can help.

Optimisation testing

This 16 page report explores the why and how to use optimisation testing to boost your campaigning and fundraising impact.

Recruiting new supporters

In this 16 page report we share some strategic guidance and a process for developing and delivering a successful supporter recruitment strategy.

Rapid response fundraising

In this 24 page report we’ll explore why rapid response fundraising is an essential part of any fundraiser's toolbox and take you through some practical tips for how you can prepare for the unexpected.

Rapid response campaigning

This 24-page report includes practical guidance to ensure you're ready to respond quickly to external events and maximise your impact. You'll also find case studies of rapid response campaigns and template checklists to help you prepare.

How to write great campaign emails

In this report we share 12 top tips to help you write powerful emails that encourage your supporters to open, click through and take action.

Consultation actions with impact

In this 16 page report we’ve brought together best practice tips and insights for online actions which enable your supporters to take part in public consultations.

Email to MP campaigns that get noticed

Learn how to build MP actions that stand out in MP's inboxes

Optimising Email Opt-ins

Optimising Email opt-ins on your campaigning and fundraising forms.

Optimising Webforms

13 top tips for making your online forms work harder for you, whatever their purpose.

Unconventional tactics for digital campaigning

10 unconventional tactics for digital campaigning.

What clients say

  • More Onion are just incredible. They’re brilliant at challenging you, steering the conversation and taking a pragmatic approach that always puts the audience first.

    Josie Isherwood Senior Direct Marketing Manager at Shelter

  • We've all learned loads working with More Onion. The creative ideation sessions were beneficial for us internally as well as for the outputs themselves.

    Amy Jarvis Head of Individual Giving, St Mungo's

  • It’s been brilliant to work with you! It feels like we’ve come such a long way and it wouldn’t have been possible without all your expertise, knowledge and fantastic training.

    Georgia Romeril Senior Marketing and Engagement Manager at Missing People

  • I've worked with agencies who are much more 'just do what we say' without really backing that up or sharing expertise. Working with More Onion I always felt we were learning and supported to develop our own skills.

    Sally Rose McCormack Digital Marketing Executive, Concern Worldwide

  • More Onion were able to give us clear examples, direction and clarity of thought about how we could take our project forward. The session was designed completely in the context of where we are as an organisation.

    David Bridson Head of Campaigns and Research, YMCA

  • The team reacted quickly to questions or problems, gave good advice and managed the acquisition and supporter engagement pathway effectively so we didn’t need to think about it. The More Onion team are professional, flexible, and great to work with on digital mobilisation.

    Rebecca Hubbard Programme Director Our Fish

  • It is always a real pleasure working with More Onion. They're the absolute definition of how an agency should work: expert people who you really feel are on your side.

    Eve Jackson Activism campaigns manager, Mencap

  • Working with the team at More Onion over the past couple of years has been both effective and instructive.

    Dave Beynon, Head of Digital Marketing, Compassion in World Farming

  • The team reacted quickly to questions or problems, gave good advice and managed the acquisition and supporter engagement pathway effectively so we didn’t need to think about it ... great to work with on digital mobilisation.

    Rebecca Hubbard, Director at Our Fish